As the leader of the GMC Hummer EV team's reinvention, William’s collaborative efforts resurrected the brand as an innovative EV platform. Under his direction, the team crafted a modernized user interface, staying true to Hummer's DNA while integrating critical features like UltraVision, HD Surround Vision, and Super Cruise. Seamless integration of ADAS features, Crab Walk, Watts to Freedom, and OnePedal Driving ensured full control of the electric driving experience. William's emphasis on mobile phone platform integration and extension of services elevated the driving experience beyond the vehicle itself, enhancing overall ownership satisfaction. Under William’s direction, Hummer was the first automotive platform to utilize Epic Games Unreal Engine to add a level of sophistication and vibrance to the visual design while staying true to the usability standards and practices set by the team.

Role: Department Head

Skills: Research, Product Strategy + Design, Production, Visualization, Creative Direction, Team Leadership, Human Factors